ALUMNI TALK
Alumni Talk on “Innovating with Data: A Journey from Campus to Epsilon
The Department of AI & ML and the Alumni Association, NHCE have taken an initiative to conduct the Alumni Talk on “Innovating with Data: A Journey from Campus to Epsilon”.
On 31st October 2025, Harish Kumar (Alumnus, Department of Artificial Intelligence and Machine Learning, 2021–2025 batch), currently working as an Associate Client Analyst at Epsilon India, Bengaluru, delivered an engaging and insightful alumni talk titled “Data-Driven Marketing and Client Analytics in the Digital Era”. The event was organized by the Department of AI & ML in association with the Alumni Association, NHCE, and was held from 9:00 am to 10:00 am at the Nvidia Lab for 7th semester students.
The session aimed to introduce students to the real-world applications of data analytics, marketing intelligence, and client analytics in the context of modern digital marketing strategies. Harish Kumar shared valuable insights into how organizations like Epsilon leverage data science, artificial intelligence, and analytical modeling to enhance customer engagement and optimize marketing outcomes.
He began the session by explaining the fundamentals of client analytics and its role in understanding consumer behavior through data. Harish elaborated on how personalization, segmentation, and predictive analytics are transforming the marketing landscape, enabling companies to deliver more targeted and impactful campaigns.
Drawing from his professional experience at Epsilon India, he illustrated several practical case studies, demonstrating how analytics-driven decision-making helps global brands design customer journeys, improve retention, and measure campaign effectiveness. He also discussed how tools like SQL, Power BI, and advanced data modeling techniques are applied in day-to-day analytics tasks, bridging the gap between data and business strategy.